UGOKASU

UGOKASU Professional Creative Boutique Agency

We‘d like to help companies
who want to place an advertisement from overseas to Japan, and vice versa.

JAPAN
WORLD

Our Works

“Creative works which move people’s hearts to make an action.”

Creative Directions, Catch Phrases, TV commercials, Posters Events, Concepts, Product Designs etc.

Advertising is an investment.

Not just making visual graphics, UGOKASU Inc. creates your advertising from various perspectives based on our communication expertise.

We promise to make your biggest gains in advertising.
Please leave everything to us.

  • KOSE COSMEPORT ”FORTUNE” TV Commercial

    Client: KOSE COSMEPORT Corporation Agency: Tokyu Agency Inc.
    CD +C: Keiichi Sasaki (Ugokasu)
    C: Takuto Toei (Ugokasu)
    AD: Masayuki Uchida
    http://www.fortune-kose.com/make/

    There was a great response to the commercial so that the products were on back-order in many stores.

  • Baby Kumon TV Commercial

    Client: Kumon Institute of Education Co., Ltd. Agency: HAKUHODO Inc.
    CD +:C: Keiichi Sasaki (Ugokasu)
    CD +AD: Katsuhiko Suzuki (HAKUHODO) AD: Sayo Noda (HAKUHODO)
    C: Ayako Harada (HAKUHODO)
    https://www.kumon.ne.jp/babykumon/

  • Systema Haguki Plus Premium (Tooth Paste) TV Commercial

    Client: LION Corporation
    Agency: UGOKASU INC.
    CD +:C: Keiichi Sasaki (Ugokasu)
    C: Takuto Toei (Ugokasu)
    AD: Jumpei Miyao (TWO STROKES)
    https://systema.lion.co.jp/product/plus/

    Achieved record sales.

  • LION Denthealth (Tooth Paste) TV Commercial

    Client: LION Corporation
    Agency: Tokyu Agency Inc.
    ECD: Shuji Fujimoto (Tokyu Agency Inc.) CD +C: Keiichi Sasaki (Ugokasu)
    AD: Hidenaga Tanaka (Tokyu Agency Inc.)
    https://denthealth.lion.co.jp/

    Achieved record sales.

  • Nomura “Happy Money Cycle” Promotion Video

    Client: Nomura
    Agency: Ugokasu
    CD +:C: Keiichi Sasaki (Ugokasu)
    AD: Hiroki Tatebayashi (HAKUHODO)
    https://www.nomuraholdings.com/jp/company/gallery/hmc/

  • KOSE FASHIO (Mascara) TV Commercial

    Client: KOSE Corporation
    Agency: HAKUHODO Inc.
    CD +C: Keiichi Sasaki (UGOKASU)
    C +Pr: Tomonori Shinozaki
    https://www.youtube.com/watch?v=MYECK-U_YpY

  • OPEN HOUSE (Real Estate) TV Commercial

    Client: Open House Co., Ltd.
    Agency: HAKUHODO Inc.
    CD: Takatugu Kurosawa
    C: Keiichi Sasaki (UGOKASU)
    AD: Kouhei Tomita
    https://www.youtube.com/watch?v=_APYotknMcY

  • Triumph International TV Commercial

    Client: Triumph International (Japan) Ltd. Agency: HAKUHODO Inc.
    CD: Keiichi Sasaki (UGOKASU)
    C: Hiromi Nanao
    AD: Ayako Nagamatsu
    https://www.youtube.com/watch?v=J3Db7zEt7wg

  • ASIENCE (shampoo & hair conditioner) TV Commercial

    Client: Kao Corporation
    Agency: HAKUHODO Inc.
    CD +:C: Keiichi Sasaki (UGOKASU) AD: Masaya Maruta
    PR: Kentaro Ichiki

    A global promotion including 7 countries in Asia. Made a fight song for the commercial sung by representative divas from 7 countries. This promotion boosted its sales.

  • Sheraton Hotel Branding

    Client: Starwood Hotels and Resorts
    Agency: AVIAREPS Marketing Garden Ltd
    CD +C: Keiichi Sasaki (Ugokasu)
    http://www.starwoodhotels.com/sheraton/

    We localized a global promotion of the Sheraton Hotel.

  • Sunmark Publishing Philosophy and Books Creative Direction/Copywriting

    Client: Sunmark Publishing
    ECD: Ben Nott
    CD: Keiichi Sasaki
    AD: Akihiko Kutsuwada
    D: Tomoko Tsuboi

    ・We introduced Marie Kondo(Konmari)’s book “The Life-Changing, Pulsing Magic of Cleaning Up.” This made her method famous overseas.

  • TOBU RAILWAY CO.,LTD. Corporation Advertisement

    Client: Tobu Railway Co.,Ltd.
    Agency: HAKUHODO Inc.
    CD +C: Keiichi Sasaki (UGOKASU)
    AD: Tatsuya Oguchi (DELOREAN Inc.)
    http://www.tobu.co.jp/

  • “Shine As Birth” Rebranding

    Client: SA BIRTH Inc.
    Agency: UGOKASU Inc.
    CD +:C: Keiichi Sasaki (UGOKASU)
    AD: Ryo Tejima
    https://www.sabirth.com/

  • Fukuoka Prefecture Promotion Web Novel

    Client: Fukuoka Prefecture
    Agency: BBDO J WEST
    CD +C: Keiichi Sasaki (UGOKASU)
    AD: Yusuke Sakaki
    http://pirikara.jp/pc/

  • PROUD CITY Minami-Urawa Launching a new brand

    Client: Nomura Real Estate Development Co.,Ltd
    Agency: I&S BBDO
    CD +:C: Keiichi Sasaki (Ugokasu)
    AD: Fumito Kobayashi (Tokyo Ad Designers)

  • “MARK is” Launching a new brand

    Client: MITSUBISHI ESTATE Co., Ltd.
    Agency: HAKUHODO Inc.
    CD +:C: Keiichi Sasaki (UGOKASU)
    AD: Ami Nakatani
    PR: Takehiro Okamoto
    SP: Wataru Takahashi
    http://mec-markis.jp/mm/

  • Sunshine Aquarium “Penguin Navi” AR Promotion

    Client: Sunshine Aquarium
    Agency: HAKUHODO Inc.
    CD +C: Keiichi Sasaki (UGOKASU)
    CD +AD: Katsuhiko Suzuki
    D: Takahiro Nagai
    Pr: Shinya Tokuhisa
    http://penguinnavi.erba-hd.com/ad/

    Won a gold lion in CANNES LIONS. Made an AR app that adorable penguins guiding a way to aquarium.

  • Look Plus Bathtub Cleansing TV Commercial

    Client: LION Corporation
    Agency: DENTSU INC.
    ECD: Yasuji Katsuta (DENTSU)
    CD +:C: Keiichi Sasaki (Ugokasu)
    https://look.lion.co.jp/lookplus/bathtub/

    Won 10th place in “Nikkei Best Hit Product Ranking 2019”

  • Look Plus Boukabi-Kun Enzai (Anti Mold Fumigate) TV Commercial

    Client: LION Corporation
    Agency: DENTSU INC.
    ECD: Yasuji Katsuda
    CD +C: Keiichi Sasaki (Ugokasu)
    AD: Tatsuya Oguchi (DELOREAN Inc.)
    http://look.lion.co.jp/bath/boukabi/

  • LION Hareta! (Laundry Detergent) TV Commercial

    Client: LION Corporation
    Agency: UGOKASU INC.
    CD +:C: Keiichi Sasaki (Ugokasu)
    C: Takuto Toei (Ugokasu)
    AD: Jumpei Suzuki (COURT)
    https://top.lion.co.jp/products/hareta/

Our Vision

UGOKASU Inc. creates a profitable and innovative advertisement based on our communication expertise.
We promise to provide services that meet our customers’ need.

CEO Keiichi Sasaki

CEO Keiichi Sasaki Creative Director, Copywriter, Lyricist

M.S in science and engineering/
Graduate school of Sophia University,
from 1997, joined Hakuhodo Inc.
From 2005 to 2007, he went to the U.S.
and spent his time working with Lee Clow.
From 2014, he established his own creative boutique named “UGOKASU.”

Awards

Keiichi Sasaki is the first Japanese who won a gold award of “The One Show (Design).”
He also won 55 awards in total including gold lions at Cannes Lions Festival.

  • His 1st book sold more than one million copies. 2020
  • His book published in China, Got Annual Business Book Ranking 2016 in China
  • Cannes Lion: Gold 2014
  • CM Soken Consulting: Brand of The Year 2014
  • GLOBE AWARDS 2014：GOLD
  • Ad Stars: Gold 2014
  • Ad Stars: Silver 2014
  • Ad Stars: Bronze 2014
  • Adfest: Silver 2014
  • Adfest: Bronze 2014
  • JPM Planning Award: Best Promotional Creative Award
  • Cannes Lion: Silver 2013
  • Cannes Lion: Bronze 2013
  • Spikes Asia: Silver 2013
  • Cannes Lion: Silver 2012
  • Cannes Lion: Bronze <2 projects> 2012
  • New York Festival: Silver 2012
  • Adfest: Gold <2 projects> 2012
  • Adfest: Silver 2012
  • Spikes Asia: Silver <2 projects> 2012
  • DuPont Awards: Silver 2011
  • Environment Minister‘s Award 2010
  • AIM award: Grand Prix 2010
  • AIM award: Gold <3 projects> 2010
  • AIM award: Silver 2010
  • Worldwide Marketing & Commercial: Gold <2projects>2010
  • Worldwide Marketing & Commercial: Finalist 2010
  • HAKUHODO President Award<2 projects>2010
  • ACC: Finalist 2010
  • The Don Belding Award: Bowl 2006 (The First Japanese for this award)
  • ONE SHOW: Bronze 2005
  • ONE SHOW: Merit <3 projects> 2005
  • New York Festival: Silver <2 projects> 2005
  • ADC USA: Merit 2005
  • ADC USA : Distinctive merit 2004
  • CLIO: Finalist 2004
  • ONE SHOW: Gold 2003 (The First Japanese for this award)
  • New York Festival: Silver <2projects> 2003
  • Asia Pacific Advertising Award: Bronze 2003
  • Cannes Lion: Short List <2 projects> 2003
  • JFPI Catalog and Poster Competition: Special Award 2003
  • SENDENKAIGI Annual Best Award: Grand Prix 2002
  • New York Festival: Bronze 2002
  • TCC: Rookie of The Year Award 2020
  • ACC: Bronze 2001
  • Asahi Advertising Award: Divisional 2001
  • AC Radio Advertising Award: 2000
  • Nikkei Advertising Award: 1999
  • East Japan Railway Company Poster Grand Prix: Jury’s Special Award 1999
  • East Japan Railway Company Poster Grand Prix: Bronze 1999

Corporate ProfileUGOKASU

Company name
Ugokasu Incorporated
Established
January, 6, 2014
Capital
7.77 million yen
President and CEO
Keiichi Sasaki
Head Office
Maison Seinan 702, 5-16-3, Minami-Aoyama, Minato-ku, Tokyo, 107-0062, Japan

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