UGOKASU Professional Creative Boutique Agency

We‘d like to help companies
who want to place an advertisement from overseas to Japan, and vice versa.

Our Works

“Creative works which move people’s hearts to make an action.”

Creative Directions, Catch Phrases, TV commercials, Posters Events, Concepts, Product Designs etc.

Advertising is an investment.

Not just making visual graphics, UGOKASU Inc. creates your advertising from various perspectives based on our communication expertise.

We promise to make your biggest gains in advertising.
Please leave everything to us.

Look Plus Bathtub Cleansing TV Commercial

Client: LION Corporation
Agency: DENTSU INC.
ECD: Yasuji Katsuta (DENTSU)
CD +:C: Keiichi Sasaki (Ugokasu)
https://look.lion.co.jp/lookplus/bathtub/

Won 10th place in “Nikkei Best Hit Product Ranking 2019”
KOSE COSMEPORT ”FORTUNE” TV Commercial

Client: KOSE COSMEPORT Corporation Agency: Tokyu Agency Inc.
CD +C: Keiichi Sasaki (Ugokasu)
C: Takuto Toei (Ugokasu)
AD: Masayuki Uchida
http://www.fortune-kose.com/make/

There was a great response to the commercial so that the products were on back-order in many stores.
Systema Haguki Plus Premium (Tooth Paste) TV Commercial

Client: LION Corporation
Agency: UGOKASU INC.
CD +:C: Keiichi Sasaki (Ugokasu)
C: Takuto Toei (Ugokasu)
AD: Jumpei Miyao (TWO STROKES)
https://systema.lion.co.jp/product/plus/

Achieved record sales.
Baby Kumon TV Commercial

Client: Kumon Institute of Education Co., Ltd. Agency: HAKUHODO Inc.
CD +:C: Keiichi Sasaki (Ugokasu)
CD +AD: Katsuhiko Suzuki (HAKUHODO) AD: Sayo Noda (HAKUHODO)
C: Ayako Harada (HAKUHODO)
https://www.kumon.ne.jp/babykumon/
LION Denthealth (Tooth Paste) TV Commercial

Client: LION Corporation
Agency: Tokyu Agency Inc.
ECD: Shuji Fujimoto (Tokyu Agency Inc.) CD +C: Keiichi Sasaki (Ugokasu)
AD: Hidenaga Tanaka (Tokyu Agency Inc.)
https://denthealth.lion.co.jp/

Achieved record sales.
Nomura “Happy Money Cycle” Promotion Video

Client: Nomura
Agency: Ugokasu
CD +:C: Keiichi Sasaki (Ugokasu)
AD: Hiroki Tatebayashi (HAKUHODO)
https://www.nomuraholdings.com/jp/company/gallery/hmc/
LION Hareta! (Laundry Detergent) TV Commercial

Client: LION Corporation
Agency: UGOKASU INC.
CD +:C: Keiichi Sasaki (Ugokasu)
C: Takuto Toei (Ugokasu)
AD: Jumpei Suzuki (COURT)
https://top.lion.co.jp/products/hareta/
Look Plus Boukabi-Kun Enzai (Anti Mold Fumigate) TV Commercial

Client: LION Corporation
Agency: DENTSU INC.
ECD: Yasuji Katsuda
CD +C: Keiichi Sasaki (Ugokasu)
AD: Tatsuya Oguchi (DELOREAN Inc.)
http://look.lion.co.jp/bath/boukabi/
KOSE FASHIO (Mascara) TV Commercial

Client: KOSE Corporation
Agency: HAKUHODO Inc.
CD +C: Keiichi Sasaki (UGOKASU)
C +Pr: Tomonori Shinozaki
https://www.youtube.com/watch?v=MYECK-U_YpY
OPEN HOUSE (Real Estate) TV Commercial

Client: Open House Co., Ltd.
Agency: HAKUHODO Inc.
CD: Takatugu Kurosawa
C: Keiichi Sasaki (UGOKASU)
AD: Kouhei Tomita
https://www.youtube.com/watch?v=_APYotknMcY
Triumph International TV Commercial

Client: Triumph International (Japan) Ltd. Agency: HAKUHODO Inc.
CD: Keiichi Sasaki (UGOKASU)
C: Hiromi Nanao
AD: Ayako Nagamatsu
https://www.youtube.com/watch?v=J3Db7zEt7wg
ASIENCE (shampoo & hair conditioner) TV Commercial

Client: Kao Corporation
Agency: HAKUHODO Inc.
CD +:C: Keiichi Sasaki (UGOKASU) AD: Masaya Maruta
PR: Kentaro Ichiki

A global promotion including 7 countries in Asia. Made a fight song for the commercial sung by representative divas from 7 countries. This promotion boosted its sales.
Sheraton Hotel Branding

Client: Starwood Hotels and Resorts
Agency: AVIAREPS Marketing Garden Ltd
CD +C: Keiichi Sasaki (Ugokasu)
http://www.starwoodhotels.com/sheraton/

We localized a global promotion of the Sheraton Hotel.
TOBU RAILWAY CO.,LTD. Corporation Advertisement

Client: Tobu Railway Co.,Ltd.
Agency: HAKUHODO Inc.
CD +C: Keiichi Sasaki (UGOKASU)
AD: Tatsuya Oguchi (DELOREAN Inc.)
http://www.tobu.co.jp/
“Shine As Birth” Rebranding

Client: SA BIRTH Inc.
Agency: UGOKASU Inc.
CD +:C: Keiichi Sasaki (UGOKASU)
AD: Ryo Tejima
https://www.sabirth.com/
Fukuoka Prefecture Promotion Web Novel

Client: Fukuoka Prefecture
Agency: BBDO J WEST
CD +C: Keiichi Sasaki (UGOKASU)
AD: Yusuke Sakaki
http://pirikara.jp/pc/
PROUD CITY Minami-Urawa Launching a new brand

Client: Nomura Real Estate Development Co.,Ltd
Agency: I&S BBDO
CD +:C: Keiichi Sasaki (Ugokasu)
AD: Fumito Kobayashi (Tokyo Ad Designers)
“MARK is” Launching a new brand

Client: MITSUBISHI ESTATE Co., Ltd.
Agency: HAKUHODO Inc.
CD +:C: Keiichi Sasaki (UGOKASU)
AD: Ami Nakatani
PR: Takehiro Okamoto
SP: Wataru Takahashi
http://mec-markis.jp/mm/
Sunshine Aquarium “Penguin Navi” AR Promotion

Client: Sunshine Aquarium
Agency: HAKUHODO Inc.
CD +C: Keiichi Sasaki (UGOKASU)
CD +AD: Katsuhiko Suzuki
D: Takahiro Nagai
Pr: Shinya Tokuhisa
http://penguinnavi.erba-hd.com/ad/

Won a gold lion in CANNES LIONS. Made an AR app that adorable penguins guiding a way to aquarium.

Our Vision

UGOKASU Inc. creates a profitable and innovative advertisement based on our communication expertise.
We promise to provide services that meet our customers’ need.

CEO Keiichi Sasaki Creative Director, Copywriter, Lyricist

M.S in science and engineering/
Graduate school of Sophia University,
from 1997, joined Hakuhodo Inc.
From 2005 to 2007, he went to the U.S.
and spent his time working with Lee Clow.
From 2014, he established his own creative boutique named “UGOKASU.”

Awards

Keiichi Sasaki is the first Japanese who won a gold award of “The One Show (Design).”
He also won 55 awards in total including gold lions at Cannes Lions Festival.

His 1st book sold more than one million copies. 2020
His book published in China, Got Annual Business Book Ranking 2016 in China
Cannes Lion: Gold 2014
CM Soken Consulting: Brand of The Year 2014
GLOBE AWARDS 2014：GOLD
Ad Stars: Gold 2014
Ad Stars: Silver 2014
Ad Stars: Bronze 2014

Adfest: Silver 2014
Adfest: Bronze 2014
JPM Planning Award: Best Promotional Creative Award
Cannes Lion: Silver 2013
Cannes Lion: Bronze 2013
Spikes Asia: Silver 2013
Cannes Lion: Silver 2012
Cannes Lion: Bronze <2 projects> 2012
New York Festival: Silver 2012
Adfest: Gold <2 projects> 2012
Adfest: Silver 2012
Spikes Asia: Silver <2 projects> 2012
DuPont Awards: Silver 2011
Environment Minister‘s Award 2010
AIM award: Grand Prix 2010
AIM award: Gold <3 projects> 2010
AIM award: Silver 2010
Worldwide Marketing & Commercial: Gold <2projects>2010
Worldwide Marketing & Commercial: Finalist 2010
HAKUHODO President Award<2 projects>2010
ACC: Finalist 2010
The Don Belding Award: Bowl 2006 (The First Japanese for this award)
ONE SHOW: Bronze 2005
ONE SHOW: Merit <3 projects> 2005
New York Festival: Silver <2 projects> 2005
ADC USA: Merit 2005
ADC USA : Distinctive merit 2004
CLIO: Finalist 2004
ONE SHOW: Gold 2003 (The First Japanese for this award)
New York Festival: Silver <2projects> 2003
Asia Pacific Advertising Award: Bronze 2003
Cannes Lion: Short List <2 projects> 2003
JFPI Catalog and Poster Competition: Special Award 2003
SENDENKAIGI Annual Best Award: Grand Prix 2002
New York Festival: Bronze 2002
TCC: Rookie of The Year Award 2020
ACC: Bronze 2001
Asahi Advertising Award: Divisional 2001
AC Radio Advertising Award: 2000
Nikkei Advertising Award: 1999
East Japan Railway Company Poster Grand Prix: Jury’s Special Award 1999
East Japan Railway Company Poster Grand Prix: Bronze 1999

Corporate Profile

Company name: Ugokasu Incorporated

Established: January, 6, 2014

Capital: 7.77 million yen

President and CEO: Keiichi Sasaki

Head Office: Maison Seinan 702, 5-16-3, Minami-Aoyama, Minato-ku, Tokyo, 107-0062, Japan

Contact us

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